More than 500 million people use Facebook stories every day. The new metric is the first time that Facebook says that its product Stories, which initially started from Snapchat and was implemented with a great success in Instagram, has reached parity in the main application.
Facebook’s general manager, Mark Zuckerberg, revealed the statistics in a call with investors after the company’s earnings report in the first quarter, in which the company said it had booked $3 billion to pay a fine potentially record of the Federal Trade Commission for its abysmal privacy and security.
So Facebook continues to grow and earns significant sums of money. And the stories are becoming an increasingly vital factor for the financial success of the social network and its persistence among users of all ages.
It is worth remembering that a couple of months ago the giant of social networks could have a simple solution: to place events where people are more likely to notice them. Facebook was doing tests that allowed to slide events into stories, turning them into sales launches of all kinds.
There you could share an event as a story and you can create a more striking presentation with a tag that friends can use to show their interest.