IGTV the new Instagram app that will compete with YouTube

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Instagram launched IGTV, a new application linked to the social network of photography that offers the ability to play videos in vertical format and full screen content creators of the platform itself.

Instagram has reached a total number of 1 billion users who use some function of their application at least once a day.

The objective of this new product seems clear: to get the audience that has YouTube, hence the published videos can be long and more elaborate than those already present in the social network, whose limitation in the Stories and the wall of Instagram has always been its short du Ration.

IGTV is designed for use in ‘ smartphones ‘, so it has resorted to vertical videos in full screen, and has been given a duration of up to an hour.