The social network Instagram went from presenting its vertical position interface to
horizontal for a few minutes, without any kind of advertisement. This being the biggest
change in your feed since its creation. With this message presented this change to users
“we present a new way to move through the publications, touch the publications as you do
with the stories”.
The reaction of the users was not made to wait, and even though the change was active
only for a few minutes it affected large number of users. With this update the users began
to see their publications “Horizontal Scroll” that is to say, they were displayed from
left to right. A few minutes later the social network was reestablished to its original version
showing its publications in “Vertical Scroll” upside-down bottom.
According to Instagram reported through his Twitter account and Adam Mosseri, new head
of the company this change was implemented by mistake, as this interface was to be
tested on a small number of users and ended up being sent in a generalized accident.
The horizontal displacement of the publications had been presented as evidence during
the month of October this year, which makes it possible to deduce that this popular social
network is seriously evaluating to make this change. This would result in users displaying
their followers´posts on horizontal cards that can open in full screen or can scroll with a
touch, as if they were Stories.
Others that could see significantly this change are advertisers, as advertising within the
social network will be difficult to evade, because they will be more visible to users.