Sony and the Netflix of videogames


Sony Corp. plans to boost cloud-based games by creating a streaming service similar to Netflix Inc. and introducing it massively in market while the PlayStation maker tries to recover from a projected $ 2.100 million annual loss.

The company wants its online gaming service to work with Internet-connected TVs from other manufacturers, said Andrew House, president and chief executive officer of Sony Computer Entertainment Group Inc., in an interview at Tokyo Game Show.

The games remain a bright spot for Sony, which yesterday extended its forecast loss for the year due to poor sales of smartphones, as he begins to merge the online services that offer movies, TV programs and software titles and prepares to start console sales in China. The PlayStation Network has over 50 million active users and more than 10 million PS4 sold since its launch in November, surpassing the Xbox One of Microsoft Corp.

“If you look at other forms of entertainment and the dramatic impact that the transmission has had on them, that tells us that there is clearly a strong consumer satisfaction with instant gratification,” House said. “We think it has a role to play in future games too.”