The company announced its intentions to re-create its partner program at Symantec Partner Engage in October 2013, and has been involved in a program redesign ever since. It is presenting 12 new solution competencies at two different levels, Principal and Expert. “We listened to our partners, and they told us that they want to be held to a higher standard; that they want us to make the program more challenging, and if we make it tougher, they want to be rewarded accordingly,” said John Emard, Senior Director of North American channel programs and operations at Symantec.
The 12 competencies fall into the categories of information management, information security, and user productivity and protection. There are five Symantec information management competencies: Archiving, Dynamic Storage and Continuity, eDiscovery, Enterprise Backup and Recovery, and Mid-Market Backup and Recovery.