The TikTok moment app currently ranks first in entertainment, and 12 overall in terms of download popularity on iOS, and 8 on Android in the US.
TikTok is starting an association that should give it an even broader profile, with the added benefit of bringing another key tool for creators to use on the platform: now it’s working with Giphy, the GIF platform, to make it possible to import its animated Stickers, in publications, as well as being able to create new GIFs for Giphy based on what you are doing in TikTok. TikTok tells me this isn’t a trade deal.
“We are excited to continue improving our creative tools with this integration. As well as sharing some of TikTok’s most iconic memes with GIPHY keyboards everywhere,” a spokesman said.
He added that it is the first partnership for TikTok, owned by Bytedance of China, to integrate third-party GIF/Sticker content into their platform. However, on The Giphy side, this is the latest in a series of integrations that has been used over the years to expand its reach.
TikTok will put Giphy’s integration at the front, with creators able to add a sticker to a post by pressing a Giphy button to open a directory. It looks like an algorithm will display a reduced selection for users.
“Giphy users can create and upload their own stickers on the platform. However, your content will not be indexed in Giphy search and will not appear in third-party applications like TikTok unless they are a verified channel in Giphy,” the spokesperson said.
It is worth noting that Giphy Studios has worked with a wide range of brands and partners, such as TikTok, to create personalized content, which they do on a case-by-case basis. TikTok worked with the creators and team at Giphy Studios to turn the popular TikTok memes into GIFs.
Although it is unknown how many users you currently have on the platform, the app has proven to be a very popular channel for sharing funny and occasionally sentimental short videos with music.